Overview

Concept

This project explores a fictional Celine × Reebok Freestyle Lo collaboration through AI-generated fashion and product visuals. The concept combines retro influences with surreal proportions and expressive styling.

Design Approach

Visual Direction

Pastel interiors, bold colours, and playful compositions create a contrast between nostalgic fashion references and surreal imagery. Each visual explores a different setting while maintaining a consistent creative direction.

Product and Fashion Styling

The sneakers are presented through editorial-style scenes featuring expressive outfits, statement accessories, and unexpected scale. The visuals focus on the relationship between product, fashion, and environment.

Outcome

Campaign Visuals

The final series brings together distinctive AI-generated scenes into a cohesive campaign concept, exploring how creative direction can shape a recognisable visual identity across different compositions.