LULO Brand Identity
Website Design
A luxury lighting brand concept combining a distinctive logo, warm colours, and an elegant digital visual identity.
Overview
Brand Idea
LULO is a concept for a modern luxury lighting brand specialising in chandeliers and decorative light fittings. The name comes from the tropical lulo fruit, whose distinctive shape and rich orange colour inspired the visual identity.
Design Approach
Logo Design
The logo combines the two “O” letters in LULO with the shape of a sliced lulo fruit, creating a simple and memorable symbol. Warm orange and terracotta tones reference the fruit while evoking the warmth and atmosphere of luxury lighting.
Website Design
The website concept translates the brand identity into a digital environment, using dark backgrounds, warm accents, and lighting imagery to create an elegant visual presentation. It is a visual design concept rather than a fully developed website.
Outcome
Final Design
The final concept brings together the logo, colour palette, mockups, and website design into a consistent visual identity for a modern lighting brand.
Years of
Design Experience
Completed
Projects
Hours of
Design Practice
Design
Certificates